Trey Richardson 
Like the assembly grease on every shop’s workbench, Industry Grease is designed to help each part of the Bicycle Industry come together and work more smoothly… for the long term. The end result isn’t about the bicycle or our industry. It’s about providing our consumers with the best experience possible. By working together through better communication & planning, we will … Keep reading!
Who rides? Everyone! Who buys? Everyone! Who are we missing? Almost everyone!!! Do we have an identity crisis? No… but a better question would be: Are we identifying with & offering products and services to those who (might) ride & buy within our communities? After that, we need to ask ourselves: Do we even want to? You might be surprised … Keep reading!
Many people’s first assumption is that I’m referring to the trust between dealers & suppliers… and they’re not wrong. However, there is a lot more to it than that, and I think we’re way overdue in discussing how this trust needs to look today. Suppliers are not at fault, but they tend to be easy targets whenever something changes. Retailers … Keep reading!
As I scramble to finalize & launch this project that centers on strengthening the Bicycle Industry’s (sustainable) health through communication & overdue discussions, nothing could have prepared me (or any of us), for this. My key subject matter went from seeking solutions based on shifts to ‘oh shits’ in the marketplace practically overnight. But are these abrupt tariffs & economic … Keep reading!
I know this may sound like I’m throwing chamois cream at the wall to see what sticks, but who doesn’t love another opinion… right? In all seriousness, while things are beyond crazy, I would like to share some thoughts, with hopes of receiving some feedback that may or may not be helpful for all involved. Prior to the tariff sheriff … Keep reading!
Those who have been around a while will have little trouble understanding this… but the vast majority of people I’ve discussed this with, veterans & newbies alike, hadn’t looked at it this way. When they did, you could almost hear the rust bonding their rigid perspectives slowly crumble. Pictured here is a bit of a historical landmark in my career … Keep reading!
There have been many ideas, good & bad, on how to implement programs that keep consumers happy, but even the greatest ideas have trouble surviving due to the processes & (lack of) people involved. At the end of the day, the primary objective is the one that ends up suffering the most. Our consumer. How do suppliers, retailers, & consumers … Keep reading!