Trey Richardson 
Like the assembly grease on every shop’s workbench, Industry Grease is designed to help each part of the Bicycle Industry come together and work more smoothly… for the long term. The end result isn’t about the bicycle or our industry. It’s about providing our consumers with the best experience possible. By working together through better communication & planning, we will … Keep reading!
As I scramble to finalize & launch this project that centers on strengthening the Bicycle Industry’s (sustainable) health through communication & overdue discussions, nothing could have prepared me (or any of us), for this. My key subject matter went from seeking solutions based on shifts to ‘oh shits’ in the marketplace practically overnight. But are these abrupt tariffs & economic … Keep reading!
I know this may sound like I’m throwing chamois cream at the wall to see what sticks, but who doesn’t love another opinion… right? In all seriousness, while things are beyond crazy, I would like to share some thoughts, with hopes of receiving some feedback that may or may not be helpful for all involved. Prior to the tariff sheriff … Keep reading!
The Bicycle Industry’s Community Hub It has been stated countless times by many, myself included, that the bicycle industry needs better communication, more educational resources, and to simply improve how we adjust to consumers in a rather turbulent marketplace. For some time I have shared my opinion about these things and eventually told myself to either put up or shut … Keep reading!
Okay, I’m going to give this a shot. For those who don’t know me (because why would you?), my name is Trey Richardson and I am an Industry Rat. We all know the proverbial ‘Shop Rat’ to be that sort of young vagabond who shows up at a shop out of nowhere and won’t leave. If a Shop Rat’s potential … Keep reading!
Those who have been around a while will have little trouble understanding this… but the vast majority of people I’ve discussed this with, veterans & newbies alike, hadn’t looked at it this way. When they did, you could almost hear the rust bonding their rigid perspectives slowly crumble. Pictured here is a bit of a historical landmark in my career … Keep reading!
There have been many ideas, good & bad, on how to implement programs that keep consumers happy, but even the greatest ideas have trouble surviving due to the processes & (lack of) people involved. At the end of the day, the primary objective is the one that ends up suffering the most. Our consumer. How do suppliers, retailers, & consumers … Keep reading!