Old Grease
Who rides? Who buys? Who are we missing? Does the Bicycle Industry have an identity crisis?
Who rides? Everyone! Who buys? Everyone! Who are we missing? Almost everyone!!! Do we have an identity crisis? No… but a better question would be: Are we identifying with & offering products and services to those who (might) ride & …
Community | Culture | Inventory | Marketing | Retail | Sales | Supply Channel | The Crystal Ball
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Trust: Has our industry relied too much on it? Can we rely on it going forward?
Many people’s first assumption is that I’m referring to the trust between dealers & suppliers… and they’re not wrong. However, there is a lot more to it than that, and I think we’re way overdue in discussing how this trust …
Community | D2C & eCommerce | Operations | Retail | Supply Channel | The Crystal Ball
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A brief history of tariffs & how they affected the Bicycle Industry. Are things different this time?
As I scramble to finalize & launch this project that centers on strengthening the Bicycle Industry’s (sustainable) health through communication & overdue discussions, nothing could have prepared me (or any of us), for this. My key subject matter went from …
Community | D2C & eCommerce | Operations | Retail | Sales | Service | Supply Channel | The Crystal Ball
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Tariffs. While waiting on the unknown, why not focus on opportunities?
I know this may sound like I’m throwing chamois cream at the wall to see what sticks, but who doesn’t love another opinion… right? In all seriousness, while things are beyond crazy, I would like to share some thoughts, with …
Retail | Supply Channel | The Crystal Ball
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Do consumers still value bike shops? What if they never did… but should?
Those who have been around a while will have little trouble understanding this… but the vast majority of people I’ve discussed this with, veterans & newbies alike, hadn’t looked at it this way. When they did, you could almost hear …
Community | Culture | Marketing | Operations | Retail | Service
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D2C – Okay, we’ve got thi… well, shit. Is Direct to Customer a value, or a necessary evil?
There have been many ideas, good & bad, on how to implement programs that keep consumers happy, but even the greatest ideas have trouble surviving due to the processes & (lack of) people involved. At the end of the day, …