Old Grease

A brief history of tarrifs & how they affected the Bicycle Industry. Are things different this time?

As I scramble to finalize & launch this project that centers on strengthening the Bicycle Industry’s (sustainable) health through communication & overdue discussions, nothing could have prepared me (or any of us), for this. My key subject matter went from …

Community | D2C & eCommerce | Operations | Retail | Sales | Service | Supply Channel | The Crystal Ball

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Tariffs. While waiting on the unknown, why not focus on opportunities?

I know this may sound like I’m throwing chamois cream at the wall to see what sticks, but who doesn’t love another opinion… right? In all seriousness, while things are beyond crazy, I would like to share some thoughts, with …

Retail | Supply Channel | The Crystal Ball

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It’s… TRUE! Industry Grease is coming to an industry near you

The Bicycle Industry’s Community Hub It has been stated countless times by many, myself included, that the bicycle industry needs better communication, more educational resources, and to simply improve how we adjust to consumers in a rather turbulent marketplace. For …

Community

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What, Why, When, & Who the Hell is this?

Okay, I’m going to give this a shot. For those who don’t know me (because why would you?), my name is Trey Richardson and I am an Industry Rat. We all know the proverbial ‘Shop Rat’ to be that sort …

Community | Culture | Education | Marketing | Operations | Personal Growth | Retail | Sales | Service | | Supply Channel | The Crystal Ball

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Do consumers still value bike shops? What if they never did… but should?

Those who have been around a while will have little trouble understanding this… but the vast majority of people I’ve discussed this with, veterans & newbies alike, hadn’t looked at it this way. When they did, you could almost hear …

Community | Culture | Marketing | Operations | Retail | Service

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D2C – Okay, we’ve got thi… well, shit. Is Direct to Customer a value, or a necessary evil?

There have been many ideas, good & bad, on how to implement programs that keep consumers happy, but even the greatest ideas have trouble surviving due to the processes & people involved. In the end, the consumer is the one …

D2C & eCommerce | Operations | Retail | Sales | Supply Channel | The Crystal Ball

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