Should or shouldn’t we compete with the powersports industry? Are eMotorcycles a category worth looking at?

When the Bicycle Industry (finally) accepted eBikes, it didn’t just bring in a new & thriving category, it gave us a taste of what can happen when we adapt to something most thought would never be on our radar. Is that a good thing and should we take that example as a reason to expand our offerings even further? From … Keep reading!

It’s… TRUE! Industry Grease is coming to an industry near you

Truing wrenches

The Bicycle Industry’s Community Hub It has been stated countless times by many, myself included, that the bicycle industry needs better communication, more educational resources, and to simply improve how we adjust to consumers in a rather turbulent marketplace. For some time I have shared my opinion about these things and eventually told myself to either put up or shut … Keep reading!

Under Pressure

Dear Bicycle Industry, I can never seem to find the right tire pressure. Either it’s too hard or too squirmy. I want a plush ride with great traction, but I pay for it on the descent. What’s a big guy to do?

Sleepless in Seattle

This is a test to see if this does what it’s supposed to do. I am really excited to hear everyone pour their heart out just so we can have a good laugh. We will have some bicycle business related questions, relationship advice, and all kinds of silly things.