What, Why, When, & Who the Hell is this?
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Here we’ll discuss ways to update how consumers value service departments while at the same time understanding the new & intrusive consumer perspective. One of the most important & complex segments in our industry, service departments are the first & last things that touch a bike before it reaches a customer’s hands, and will be the first ones called on when there is a problem. On top of having to be familiar with past, present, and upcoming technologies, service departments are one of if not the biggest factors in customer satisfaction… also known as return business & referrals.