Should or shouldn’t we compete with the powersports industry? Are eMotorcycles a category worth looking at?

When the Bicycle Industry (finally) accepted eBikes, it didn’t just bring in a new & thriving category, it gave us a taste of what can happen when we adapt to something most thought would never be on our radar. Is that a good thing and should we take that example as a reason to expand our offerings even further? From … Keep reading!

Under Pressure

Dear Bicycle Industry, I can never seem to find the right tire pressure. Either it’s too hard or too squirmy. I want a plush ride with great traction, but I pay for it on the descent. What’s a big guy to do?

Sleepless in Seattle

This is a test to see if this does what it’s supposed to do. I am really excited to hear everyone pour their heart out just so we can have a good laugh. We will have some bicycle business related questions, relationship advice, and all kinds of silly things.